Vinyl billboards are used nationwide as temporary banner advertisements and are usually discarded into landfills where they create toxic pollution. Instead, the strength of PVC vinyl makes it an ideal material for reuse. And because of the different images printed on the vinyl, it's even more interesting as a fabric. It offers colorful graphics that take urban art into everyday living. Each bag and accessory item has it's own unique "one of a kind" look without the high designer price. With random colors and designs, every bag made is different, offering a chance to carry a piece of art on a shoulder, in a pocketbook or in the home.
In addition the products also include fabric for lining and trim made from certified PET (recycled plastic bottles). This is helping reduce plastic bottle waste from reaching our landfills and allowing us to deliver 95% recycled product from waste.
We hope you share our enthusiasm for this recycled product. So far, we have recycled more than 100 tons of billboard vinyl and this project is helping to reduce waste in our landfills and to encourage recycling programs within the billboard industry. Vy&Elle continues to develop new products regularly and sees a bright future for the development of a more environmentally conscious billboard industry.